Measuring the networked nonprofit

The tools nonprofits need to measure the impact of their social media Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit?s decision making process but will produce results-driven metrics for staff and stakeholders.

שנה

2012

שפה

English

הוצאה

Jossey-Bass, a Wiley imprint

מהדורות

1

עמודים

255

ISBN

9781118137604

מקור הנתונים: Wikidata