Media Economics

This book is designed to focus on the principles of economics in the business sector and to apply them to specific media industries. It examines the process of media economics decision making through an exploration of such topics as industrial restructuring, regulatory constraints upon media operations, and changing economic value. The first part of this book focuses on the concerns of media economics, the techniques of economic and business analysis, and overall characteristics of the rapidly changing media environment. The second part examines economic practice within specific media industries.

שנה

1998

שפה

English

הוצאה

Lea

מהדורות

1

עמודים

425

ISBN

9780805818420

מקור הנתונים: Wikidata