Media, organizations and identity

"The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organisations across three dimensions: Media as Business, Media in business and Business in the media"--Provided by publisher.

שנה

2010

שפה

English

הוצאה

Palgrave Macmillan

מהדורות

3

עמודים

214

ISBN

9780230515512

מקור הנתונים: Wikidata