Media product portfolios

"This book breaks new ground by introducing the concepts of product portfolio management and applying them to media companies in a comprehensive manner. It draws from knowledge and methods of analyzing product portfolio management in other industries, applies that knowledge to media industries, and analyzes current practices in media firms."--Jacket.

שנה

2013

שפה

English

הוצאה

Taylor & Francis Group

מהדורות

7

עמודים

272

ISBN

9780415650045

מקור הנתונים: Wikidata