Mobile influence

Mobile Influence identifies the six moments in the timeline of a sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, the model gives marketers access to the tools necessary to build a new sales framework that addresses the future of the market.

שנה

2013

שפה

English

הוצאה

Palgrave Macmillan

מהדורות

1

עמודים

246

ISBN

9781137278500

מקור הנתונים: Wikidata