Museum management and marketing

Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this reader investigates the closely linked areas of management and marketing in the museum situation.

שנה

2007

שפה

English

הוצאה

Routledge

מהדורות

1

עמודים

420

ISBN

9780415396288

מקור הנתונים: Wikidata