Claude C. Hopkins
My Life in Advertising & Scientific Advertising
Claude C. Hopkins · 1966
על הספר
This volume contains two landmark books by Claude C. Hopkins. [Scientific Advertising](/works/OL4114632W)—the classic primer still read by today's top copywriters—was originally written in 1923. Four years later, he finished his autobiography, [My Life in Advertising](/works/OL2702311W).
פרטי הספר
- שנה
- 1966
- שפה
- English
- הוצאה
- McGraw-Hill
- מהדורות
- 4
- עמודים
- 334
- ISBN
- 9780844231013
מקור הנתונים: Wikidata
