Myth in Modern Media Management and Marketing

"This book analyzes the role of myth in management and marketing on the new media organization market. It also examines the media environment created by organizations, users and media recipients, as well as algorithms, codes and protocols"--

שנה

2019

שפה

English

הוצאה

IGI Global

מהדורות

5

עמודים

317

ISBN

9781522591009

מקור הנתונים: Wikidata