Natural prophets

Dobrow, a 20-year veteran of the natural foods industry, characterizes the radical vision of "natural prophets" as one part anti-industrial activism, one part bold opportunism, and one part new-era marketing genius. The triple bottom line - people, planet, profit - emerged as a major new lodestone for successful, values-based business practices. Natural Prophets is a fascinating narrative account of these upstart Davids - their failures and their unprecedented successes - that distills lessons about management, marketing, and entrepreneurial growth, and offers a lively, urgent profile of an industry that continues to change the way we eat, the way we live, and the way we think about ourselves.

שנה

2014

שפה

English

הוצאה

Rodale

מהדורות

1

עמודים

304

ISBN

9781623361792

מקור הנתונים: Wikidata