One Customer, Divisible

"One customer divisible goes beyond simply optimizing customer relationships and approaches to customer management and loyalty to emphasize a key leveraging factor largely missed by many organizations - that of using individual customer data on a purchasing situation and/or venue specific basis to provide the highest level of perceived value for each customer."--Jacket.

שנה

2005

שפה

English

הוצאה

South-Western Educational Pub

מהדורות

1

עמודים

240

ISBN

9780324301298

מקור הנתונים: Wikidata