Organizational perception management

"Kim Eisbach's book summarizes research findings from a relatively new domain of study called organizational perception management (OPM). She uses real-life cases, illustrates OPM events and tactics, and identifies a set of research themes that may stimulate further research themes for OPM in the future." "This book will be of interest to students, scholars, and practitioners in organizational management to help illustrate both the effective and the ineffective applications of perception management in business."--Jacket.

שנה

2014

שפה

English

הוצאה

Taylor & Francis Group

מהדורות

6

עמודים

192

ISBN

9781317579854

מקור הנתונים: Wikidata