Packaging baseball

"This work examines the realities of baseball as an economic force and a product of popular culture, exploring such topics as the importance of music and giveaways, MLB's relationship with the media, the marketing of game-used memorabilia, the role of the National Baseball Hall of Fame, and the realities and ramifications of marketing as a global game. "--Provided by publisher.

שנה

2012

שפה

English

הוצאה

McFaraland & Co.

מהדורות

1

עמודים

206

ISBN

9780786461325

מקור הנתונים: Wikidata