Paid, owned, earned

Consumers can now create, consume and converse and the complexity of media that now sees multiple channels accessed through multiple devices has created major challenged for today's marketing and advertising professionals. Paid, Owned, Earned offers a framework that decodes that socially connected media landscape and helps select the right marketing options for now and the future.

שנה

2012

שפה

English

הוצאה

Kogan Page

מהדורות

3

עמודים

279

ISBN

9780749465629

מקור הנתונים: Wikidata