PR today

"A comprehensive textbook, from an established and high profile author team, which offers full coverage of PR theory and strategies, but also gives very practical guidance for anyone in a PR role. The broad coverage tackles the tough issues in the industry, and international case studies are used to demonstrate real-world scenarios"--

שנה

2011

שפה

English

הוצאה

Palgrave Macmillan

מהדורות

1

עמודים

372

ISBN

9780230240094

מקור הנתונים: Wikidata