Principles of services marketing

Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.

שנה

2011

שפה

English

הוצאה

McGraw-Hill Education

מהדורות

1

עמודים

525

ISBN

9780077129514

מקור הנתונים: Wikidata