Principles of Services Marketing

Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.

שנה

1994

שפה

English

הוצאה

McGraw Hill Higher Education

מהדורות

6

עמודים

448

ISBN

9780077107949

מקור הנתונים: Wikidata