Products and Process Innovation in the Food Industry

Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.

שנה

1997

שפה

English

הוצאה

Springer US

מהדורות

1

עמודים

242

ISBN

9781461311331

מקור הנתונים: Wikidata