Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding

In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.

שנה

2013

הוצאה

Polity

מהדורות

1

עמודים

216

ISBN

9780745639833

מקור הנתונים: Wikidata