Qualitative research in intelligence and marketing

"Walle's book can be viewed as a breakthrough: the first book to juxtapose, compare, and integrate the qualitative methods of marketing research with those of competitive intelligence. Among its many important features is a discussion of how to conduct a qualitative audit that assesses the degree to which an organization is able to take full advantage of qualitative analytic techniques. The result is an important new resource for marketing practitioners, scholars and their advanced students."--BOOK JACKET.

שנה

2000

שפה

English

הוצאה

Quorum Books

מהדורות

4

עמודים

264

ISBN

9781567203660

מקור הנתונים: Wikidata