Qualitative research

Sheila Keegan, psychologist and market research practitioner, outlines the history of qualitative research, its purpose and role, its relationship to quantitative research, ethical issues it provokes, and how to analyze, interpret, and communicate research results. She presents different theoretical models within which qualitative research operates and uses case studies to show how these frameworks differ between the UK, Europe, the US and other countries.

שנה

2009

שפה

English

הוצאה

Kogan Page

מהדורות

5

עמודים

260

ISBN

9780749454647

מקור הנתונים: Wikidata