Questionnaire design

Taking you through every step of the process, and encouraging you to really think about what you are asking, and what data you want to find out, Questionnaire Design is an essential guide for marketers everywhere. Whether you are a student of marketing, have market research skills that need updating, or simply want a handbook to refer to as the need arises, Questionnaire Design is the book for you. Now fully updated to include vital information about online questionnaires and interviews, their problems and potential, this book will be a useful addition to the bookshelf of every market research practitioner.

שנה

2008

שפה

English

הוצאה

Kogan Page

מהדורות

3

עמודים

305

ISBN

9780749450281

מקור הנתונים: Wikidata