(Re)inventing the brand

Are the 'classical' rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions and realities. Since then, textbooks and current thinking have been replete with the same simplistic models of branding, which are looking incresingly out of date.

שנה

2001

שפה

English

הוצאה

Kogan Page

מהדורות

1

עמודים

224

ISBN

9780749435936

מקור הנתונים: Wikidata