Relationship Marketing

This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management.

שנה

2003

שפה

English

הוצאה

Wiley

מהדורות

2

עמודים

240

ISBN

9780470843413

מקור הנתונים: Wikidata