Research paradigms, television, and social behavior

"Research Paradigms, Television, and Social Behavior is a unique text in that it examines television research from both the quantitative and qualitative perspectives. The book provides concrete, step-by-step examples of how to conduct major research and evaluation projects, making the volume useful for both undergraduate and graduate students. Its comprehensive coverage will prove important also for seasoned scholars, researchers, and professionals in the media industry."--Jacket.

שנה

1997

שפה

English

הוצאה

Sage Publications, Inc

מהדורות

2

עמודים

440

ISBN

9780761906551

מקור הנתונים: Wikidata