Gary L. Lilien
Research traditions in marketing
Gary L. Lilien, Bernard Pras · 2012
פרטי הספר
- שנה
- 2012
- שפה
- English
- הוצאה
- Springer London, Limited
- מהדורות
- 1
- ISBN
- 9789401114028
מקור הנתונים: Wikidata
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Tutorial to accompany Marketing engineering, computer-assisted marketing analysis and planning
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