Retail marketing and branding

"Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: New and updated case examples ; Updated figures and examples throughout ; New interviewers with recent experiences ; Additional chapters."--

שנה

2011

שפה

English

הוצאה

Wiley & Sons, Incorporated, John

מהדורות

10

עמודים

318

ISBN

9780470979785

מקור הנתונים: Wikidata