Scenario planning

"Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool."--Jacket.

שנה

2009

שפה

English

הוצאה

Palgrave Macmillan

מהדורות

1

ISBN

9780230579194

מקור הנתונים: Wikidata