Selling the five rings

"Selling the Five Rings outlines the rise of the Olympic movement from an envisioned instrument of peace and brotherhood to a transnational commercial giant of imposing power and influence. Using primary source documents such as minutes of the IOC General Sessions, minutes and reports of various IOC subcommittees and commissions concerned with finance, reports of key marketing agencies, and the letters and memoranda written to and by the major figures in Olympic history, the authors track the history of a fascinating global institution."--Jacket.

שנה

2002

שפה

English

הוצאה

University of Utah Press

מהדורות

2

עמודים

448

ISBN

9780874807134

מקור הנתונים: Wikidata