Selling the people's Cadillac

"Reconstructing the history of the Edsel--one of corporate America's greatest debacles--Jan Deutsch places it in its cultural, economic, and psychological setting ... Deutsch relates the Edsel event to J.K. Galbraith's theory of the technostructure, examines its impact on the climate of our times, and raises interesting questions about the role of the scholar in decision-making in America"--Cover.

שנה

1976

שפה

English

הוצאה

Yale University Press

מהדורות

1

עמודים

261

ISBN

9780300019506

מקור הנתונים: Wikidata