Service quality

"Authors Benjamin Schneider and Susan S. White cover the diverse conceptual and empirical approaches that characterize thinking and research on service quality, especially service delivery. The book introduces the concept of service and the important ways service production can differ from goods production. It also presents a history of the concept of product quality and the emergence of concern for service quality."--Jacket.

שנה

2004

שפה

English

הוצאה

Sage Publications, Inc

מהדורות

1

עמודים

200

ISBN

9780761921479

מקור הנתונים: Wikidata