Soap, sex, and cigarettes

Examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues.

שנה

2012

שפה

English

הוצאה

Wadsworth, Cengage Learning

מהדורות

1

עמודים

430

ISBN

9781111345310

מקור הנתונים: Wikidata