Social marketing

The authors introduce and elucidate the principles of social marketing and illustrate these principles with examples of practical application. This book is a blend of the authors' hands-on experience in researching, developing and implementing campaigns and their experience in teaching social marketing.

שנה

2003

שפה

English

הוצאה

IP Communications

מהדורות

1

עמודים

415

ISBN

9780957861756

מקור הנתונים: Wikidata