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Speaking of Health

Institute of Medicine (U. S.) · 2002

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על הספר

"Using case studies in the areas of diabetes, mammography, and mass communication campaigns, Speaking of Health examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. By suggesting creative strategies and guidelines for speaking to diverse audiences now and in the future, the Institute of Medicine seeks to take health communication into the 21st century."--Jacket.

פרטי הספר

שנה
2002
שפה
English
הוצאה
National Academy Press
מהדורות
1
עמודים
356
ISBN
9780309072717

מקור הנתונים: Wikidata

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