John A. Fortunato
Sports Sponsorship
John A. Fortunato · 2013
על הספר
" This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. "--
פרטי הספר
- שנה
- 2013
- שפה
- English
- הוצאה
- McFarland & Company, Incorporated Publishers
- מהדורות
- 1
- עמודים
- 228
- ISBN
- 9780786474318
מקור הנתונים: Wikidata
