Storytelling On Steroids

In this captivating book, John Weich pinpoints the iconic moments that helped transform storytelling from a fringe communication movement into a pop culture phenomenon. Storytelling is the buzzword in global communications: it revolutionizes how leaders in business, marketing, and politics convey ideas. This book explains the why, what, and how of storytelling.

שנה

2013

שפה

English

הוצאה

BIS Publishers B.V.

מהדורות

1

עמודים

176

ISBN

9789063693114

מקור הנתונים: Wikidata