Strategic management of technology and innovation
Robert A Burgelman, Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright · 2001
על הספר
"Now in its third edition, Burgelman, Maidique, and Wheelwright is the market leading text for the strategic management of technology and innovation. This book covers the latest research by using a combination of text, readings, and cases. In this new edition, the book retains its strong case foundation with selections from Harvard and Stanford but also has updated readings and chapters. Classic cases such as Intel have been kept, while newer cases such as Microsoft, Cisco Systems, and 3M have been added. There is also a strong set of readings from sources such as Harvard Business Review, California Management Review, and Sloan Management Review."--Jacket.
פרטי הספר
- שנה
- 2001
- שפה
- English
- הוצאה
- Irwin/McGraw-Hill
- מהדורות
- 1
- עמודים
- 1008
- ISBN
- 9780072312836
מקור הנתונים: Wikidata