Strategic Management

Strategic Management: Competitiveness and Globalization, Fifth Edition, provides the most modern, relevant, and complete presentation of strategic management today. Authors Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson carefully examine today's global business environment and illustrate how modern corporations use the strategic management process to create competitive advantages as the foundation for their marketplace success. Each chapter has been carefully crafted to include the most current examples of real-life companies' actions, cutting edge research, as well as the tools firms use to successfully compete in today's challenging global business environment. - Back cover.

שנה

2002

שפה

English

הוצאה

Thomson/South-Western

מהדורות

1

עמודים

1280

ISBN

9780324114799

מקור הנתונים: Wikidata