Alan Andreasen
Strategic marketing for nonprofit organizations
Alan Andreasen, Philip Kotler, Alan R. Andreasen · 2009
על הספר
Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting.
פרטי הספר
- שנה
- 2009
- שפה
- English
- הוצאה
- Dorling Kindersley/Pearson Education
- מהדורות
- 3
- עמודים
- 526
- ISBN
- 9788131722251
מקור הנתונים: Wikidata
