Strategic marketing in fragile economic conditions

"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--

שנה

2014

שפה

English

סדרה

Advances in marketing, customer relationship management, and e-services (AMCRMES) bood series

הוצאה

Business Science Reference

מהדורות

1

עמודים

322

ISBN

9781466662322

מקור הנתונים: Wikidata