Strategic marketing management 1996-97

Written for students studying for the CIM Diploma, this text aims to help readers to pass the exam first time. It contains unit objectives to make planning study time easier, unit tasks and questions to test knowledge, practical examples and case studies.

שנה

1996

שפה

English

סדרה

The CIM workbook series. Marketing

הוצאה

Butterworth-Heinemann on behalf of the Chartered Institute of Marketing

מהדורות

1

עמודים

371

ISBN

9780750629140

מקור הנתונים: Wikidata