Strategic marketing planning and evaluation

This book concentrates on marketing planning in the medium term (one year ahead) and in the long term (typically between two and twenty years) and refers to tactical issues as part of the strategic planning process.

שנה

1996

שפה

English

הוצאה

Kogan Page

מהדורות

1

עמודים

160

ISBN

9780749417840

מקור הנתונים: Wikidata