Colin Gilligan
Strategic marketing planning
Colin Gilligan · 2009
על הספר
'Strategic Marketing Planning' takes the reader step-by-step through the formulation and implementation of marketing strategy. Each chapter contains a number of expanded examples as well as a series of test questions and exercises.
פרטי הספר
- שנה
- 2009
- שפה
- English
- הוצאה
- Elsevier/Butterworth-Heinemann
- מהדורות
- 9
- עמודים
- 552
- ISBN
- 9781856176170
מקור הנתונים: Wikidata
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