Strategies of multinationals in Central and Eastern Europe

"The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe namely Nestl, Unilever and InBev--and analyzes the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI"--Provided by publisher.

שנה

2009

שפה

English

הוצאה

Palgrave Macmillan

מהדורות

1

עמודים

269

ISBN

9780230230552

מקור הנתונים: Wikidata