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Strategy for Tourism

John Tribe · 2010

איפה לקנות

המחיר באמזון משתנה מדי יום, אז הכי נכון לראות אותו שם ברגע הקנייה.

לצפייה באמזון

על הספר

This book explains strategic management, analysis and implementation specifically in the tourism industry. Using global case studies, it provides a complete overview of all the factors required when establishing a strategic plan, covering: analysis of external factors, including competition, economics and politics; choice and evaluation of the strategic plan; implementation, managing and monitoring the plan.

פרטי הספר

שנה
2010
שפה
English
הוצאה
Goodfellow Publishers Ltd
מהדורות
6
עמודים
258
ISBN
9781906884079

מקור הנתונים: Wikidata

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