Successful Marketing Strategy for High-Tech Firms (Artech House Technology Management and Professional Developm)

"This revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand-new material includes detailed case studies that teach the hard-learned lessons that have enabled such high-tech giants as Yahoo, IBM, Cisco, Nokia, Samsung, and eBay to come out of the tech market meltdown stronger and more competitive. You learn how to develop innovative product offers that connect to actual customer needs so your organization can create new wealth and develop new markets." "You discover how to identify customer needs so your organization is able to outsmart competition by marketing the right product at the right time. This timely resource shows you how to objectively evaluate your organization's technologies, develop effective product line strategies, precisely target marketing efforts, and design the most profitable distribution, communication, and pricing strategies. Both entry-level and veteran marketing professionals can benefit from the author's insight into effectively positioning the marketing function in a high-tech organization, as well as the book's step-by-step guide to crafting a marketing plan. The third edition also explains the current high-tech business reality, where pricing is the ultimate step in formulating an effective marketing mix."--Jacket.

המשפט הראשון: It is clear that successful marketing strategies have been fundamental for all the high-technology firms that have managed to survive the technology crash of 2001 and even to thrive after it.

שנה

2004

שפה

English

הוצאה

Artech House Publishers

מהדורות

1

עמודים

326

ISBN

9781580537001

מקור הנתונים: Wikidata