booktheque

Techno-ready marketing

A. Parasuraman · 2007

איפה לקנות

בדקו את המחיר העדכני באמזון. אנחנו לא מציגים מחירים כי הם משתנים מדי יום.

לצפייה באמזון

קישור שותפים. בתור שותפים של Amazon אנחנו מרוויחים מרכישות מתאימות.

על הספר

"Conventional techniques for marketing technology products fail primarily because marketers do not truly understand their customers. Do you know what customers really think about your technology? Now, drawing on their award-winning research and case studies ranging from America Online to the Discovery Channel, marketing experts A. Parasuraman and Charles L. Colby demonstrate how the adoption of technology is influenced by unique beliefs that do not apply to conventional products and services."--Jacket.

פרטי הספר

שנה
2007
שפה
English
הוצאה
Free Press
מהדורות
3
עמודים
240
ISBN
9781416576631

מקור הנתונים: Wikidata

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