The Advertising age encyclopedia of advertising

"The first comprehensive resource on this central element of our culture, this work is a valuable tool for students in a variety of disciplines, professionals in the field, and nostalgia seekers. Selected color plates complement entries on major advertising agencies and classic campaigns. There is also substantive coverage of issues such as the representation of women and ethnic minorities as well as professional ethics."--"The Top 20 Reference Titles of the Year," American Libraries, May 2004.

שנה

2015

שפה

English

הוצאה

Taylor & Francis Group

מהדורות

4

עמודים

2000

ISBN

9781135949204

מקור הנתונים: Wikidata