The agile marketer

"This book is for marketing leaders who are attempting to modernize their marketing practices [and] the platforms that support them so that they can partner with the chief poduct officer to innovate, drive the business, and establish competitive advantage. It's also for marketers who recognize a unique opportunity to position marketing as the "steward" not just of the brand but of customer experience across the board"--

שנה

2016

שפה

English

מהדורות

1

עמודים

219

ISBN

9781119223009

מקור הנתונים: Wikidata