The Art of Cause Marketing

"Explains how to develop a successful public service campaign. ... Includes important insights into the typical targets of cause ads, the creative process, the effectiveness of different media for cause efforts, and how to research, test, and measure the success of a cause ad campaign. ... Features information on the Advertising Council and how to apply for Ad Council sponsorship, ample cases studies, and over fifty illustrations taken from actual cause advertising commercials and print ads"--Back cover.

שנה

2002

שפה

English

הוצאה

McGraw-Hill

מהדורות

3

עמודים

320

ISBN

9780071387026

מקור הנתונים: Wikidata