D. V. L. Smith
The art & science of interpreting market research evidence
D. V. L. Smith, J. H. Fletcher · 2004
על הספר
"Newcomers to market research should welcome this book. It provides an easy to follow account of the way today's market researchers - working in an holistic way across both qualitative and quantitative evidence - now interpret and apply evidence to the decision-making process. The book will be particularly helpful to those responsible for training agency and client staff in 'new' market research, and for lecturers keen to include practical accounts of how the industry is now operating."--Jacket.
פרטי הספר
- שנה
- 2004
- שפה
- English
- הוצאה
- Wiley
- מהדורות
- 2
- עמודים
- 248
- ISBN
- 9780470844243
מקור הנתונים: Wikidata
